Before we start, we always set up a meeting with the client (the decision maker) to firstly see if we are a good fit for our client’s business and to make sure that we will be able to meet all the goals our client is aiming for.
A kick-off meeting to discuss avatars and the different campaigns will be set up once both Website iNK and you, the client are happy to proceed with the Digital Marketing process ahead.
We focus on the different types of campaigns namely:
Likes Campaign, Engagement Campaign, Lead Generation Campaign, Conversions Campaign, and ultimately a Re-Marketing Campaign.
The main focus is to target the right customer so that we don’t waste any budget. We do this by setting up a customer avatar that we target. Once we have enough data we set up a look-a-like audience which increases the chances of conversions and ultimately increases sales!