Terms And Conditions

Effective Date: 6 July 2026

Website: websiteink.co.za and websiteink.com

Business Name: Website Ink

Location: South Africa-based. Working with clients locally and internationally.

These Terms and Conditions govern the use of Website Ink’s website, services, proposals, invoices, quotations, agreements, campaigns, websites, digital assets and related services.

By visiting this website, requesting a quote, accepting a proposal, approving work, paying an invoice, making use of Website Ink’s services, or continuing to work with Website Ink, the client accepts and agrees to these Terms and Conditions.

Website Ink provides website development, website design, website care, hosting support, SEO, digital marketing, social media content creation, funnel development, lead generation, Google Ads, Meta Ads, Google Shopping Ads, TikTok Ads, LinkedIn Ads, X / Twitter Ads, tracking, analytics and related online growth services.

These Terms and Conditions apply to all Website Ink clients unless otherwise agreed in writing by Website Ink.

1. Definitions

In these Terms and Conditions:

Website Ink, we, us or our refers to Website Ink.

Client, you or your refers to any person, business, company, organisation, representative or entity that requests, accepts, pays for or uses Website Ink’s services.

Services means any services provided by Website Ink, including but not limited to website development, website design, hosting support, SEO, digital marketing, advertising campaign setup, campaign management, lead generation, social media content creation, funnel development, content creation, tracking, analytics, website care, consulting and support.

Project means any once-off website, design, development, setup, campaign, content, funnel or digital service delivered by Website Ink.

Retainer means an ongoing monthly service agreement between Website Ink and the client.

Advertising Platforms means third-party advertising platforms such as Google, Meta, Facebook, Instagram, TikTok, LinkedIn, X / Twitter, YouTube or any other advertising or social media platform.

Ad Spend means money paid or allocated to third-party advertising platforms for advertising placement, media buying or campaign delivery.

Working Days means Monday to Friday, excluding South African public holidays, unless otherwise agreed in writing.

2. Acceptance Of Terms

The client agrees to these Terms and Conditions when the client does any of the following:

accepts a quote, proposal or invoice from Website Ink;
pays a deposit, retainer, setup fee or invoice;
instructs Website Ink to begin work;
gives written, verbal, email, WhatsApp or electronic approval;
submits a project brief, campaign brief or onboarding form;
provides content, access, login details or project instructions;
continues to use Website Ink’s services.

The client agrees that electronic communication, email approval, WhatsApp approval, invoice payment, online form submission or continued use of services may be treated as acceptance of these Terms and Conditions.

A link to these Terms and Conditions may be included on Website Ink’s website, proposals, invoices, email communication, onboarding documents or client communication. It remains the client’s responsibility to read and understand these Terms and Conditions before making payment or instructing Website Ink to proceed.

3. Services Covered

These Terms and Conditions apply to all services provided by Website Ink, including but not limited to:

website design;
website development;
website redesigns;
landing pages;
ecommerce websites;
funnel development;
lead generation systems;
SEO setup and optimisation;
Google Ads;
Meta Ads;
Google Shopping Ads;
TikTok Ads;
LinkedIn Ads;
X / Twitter Ads;
social media content creation;
advertising campaign setup;
advertising campaign management;
website care and support;
tracking and analytics setup;
conversion tracking;
domain, hosting and email support;
graphic design and artwork;
content creation;
digital strategy and consulting.

Only the services specifically included in a written quote, proposal, invoice or agreement are included. Anything not specifically included is excluded and may be quoted or billed separately.

4. Quotes, Proposals And Scope Of Work

All quotes, proposals and invoices are based on the information provided by the client at the time of quoting.

Each website development project is custom-structured according to the client’s requirements, functionality, content, design direction, number of pages, integrations, ecommerce needs, technical requirements and overall project scope.

A quote, proposal or invoice may include specific deliverables, pages, features, services, platforms, timelines, fees, payment terms and exclusions.

Any work outside the agreed scope is not included and may be quoted separately or billed at Website Ink’s current hourly rate.

Scope changes may include, but are not limited to:

additional pages;
additional design concepts;
additional functionality;
ecommerce features;
booking systems;
membership systems;
payment gateway setup;
custom integrations;
additional forms;
additional copywriting;
additional products;
additional campaign setup;
additional revisions;
restructuring of approved work;
changes requested after approval;
technical troubleshooting not caused by Website Ink;
third-party platform issues;
plugin, theme, hosting or server issues.

Website Ink reserves the right to revise pricing if the project requirements change, if new requirements are added, if the client’s original brief was incomplete, or if additional work becomes necessary.

5. Client Responsibilities

The client is responsible for providing all information, content, approvals, access details and feedback required for Website Ink to deliver the services.

This may include, but is not limited to:

business information;
company details;
logos and branding;
website content;
product information;
service descriptions;
pricing;
images and videos;
legal wording;
privacy policies;
terms and conditions;
refund policies;
contact details;
hosting access;
domain access;
email access;
social media access;
advertising account access;
payment gateway information;
product data;
campaign goals;
target audience information;
approvals and feedback.

The client is responsible for ensuring that all information, content, claims, images, offers, pricing, products, services, legal documents and instructions provided to Website Ink are accurate, lawful, authorised and compliant with applicable laws and industry regulations.

Website Ink is not responsible for errors, delays, losses, legal claims or failed results caused by inaccurate, incomplete, unlawful, outdated or delayed information supplied by the client.

6. Website Development Payment Terms

Unless otherwise agreed in writing, website development projects require payment before work begins.

Website Ink offers two standard website payment structures:

6.1 Standard Website Payment Structure

A 50% deposit is payable upfront before any work begins.

The remaining 50% balance is payable before final launch, handover, migration, publication or release of the website, unless otherwise agreed in writing.

Website Ink is not required to launch, transfer, hand over or release any website, files, assets or access until all outstanding amounts have been paid in full.

6.2 Three-Month Website Payment Structure

Where Website Ink agrees to a three-month website payment structure, the following payment terms apply:

40% upfront payment before work begins;
20% payable in month two;
20% payable in month three;
the remaining 20% payable before launch, handover, migration, publication or release of the website.

Website Ink may, at its sole discretion, adjust this payment structure in writing depending on the project, risk, client history or project requirements.

The website remains under Website Ink’s control until the full project amount has been paid.

If the client fails to pay any instalment on time, Website Ink may pause work, withhold launch, suspend services, restrict access or terminate the project.

7. Website Development Refund Policy

Website development projects involve planning, strategy, design, development, administration, project setup, communication and allocation of time.

A client may request cancellation within 3 calendar days of making the initial payment, provided that Website Ink has not yet started work, allocated resources, purchased third-party products, begun planning, created designs, started development, written content, prepared strategy, booked work time or incurred costs.

If the client cancels within this 3-day grace period and no work has started, Website Ink may refund up to 95% of the amount paid. Website Ink may retain up to 5% to cover banking fees, administration, transaction costs and processing time.

Once work has started, no refunds will be given.

For the purposes of this clause, work includes but is not limited to:

project planning;
project setup;
communication;
research;
strategy;
design work;
development work;
content work;
plugin setup;
theme setup;
hosting setup;
domain-related work;
technical configuration;
third-party purchases;
consultation;
internal allocation of time;
briefing or onboarding work.

Deposits, upfront payments, instalments and project payments are non-refundable once work has started.

8. Website Revisions And Changes

Unless otherwise agreed in writing, website development projects include up to three reasonable revision rounds.

A revision means a reasonable change to work already produced within the original project scope.

Revisions do not include:

a complete redesign;
a new concept;
changes to the original brief;
additional pages;
additional functionality;
structural changes;
changes after approval;
changes caused by late client feedback;
changes caused by incorrect information supplied by the client;
changes to completed or launched work;
additional content creation;
changes outside the agreed scope.

Additional revisions, redesigns, structural changes, new requirements or changes outside the agreed scope are billable at Website Ink’s current hourly rate or may be quoted separately.

9. Website Approval And Launch

The client is responsible for reviewing all website content, pages, links, forms, pricing, products, images, contact details, legal wording, spelling, grammar, functionality and design before approving launch.

Once the client approves the website for launch, the client accepts that the website has been reviewed and approved.

After approval, any further changes, corrections, content edits, design updates, technical adjustments or support requests may be billable.

Website Ink is not responsible for any errors, omissions, incorrect information, incorrect pricing, spelling errors, outdated information or content issues that were approved by the client or supplied by the client.

10. Website Ownership And Control

Ownership of the final website may pass to the client only once all amounts due to Website Ink have been paid in full.

Until full payment has been received, Website Ink retains ownership and control over the website, project files, layouts, development work, design work, structure, systems, content created by Website Ink, unpaid work and related assets.

Website Ink may withhold access, suspend the website, restrict access, delay launch, prevent migration or retain project files until all amounts have been paid in full.

Website Ink retains ownership of its processes, systems, frameworks, methods, templates, internal tools, workflows, project structures, know-how and reusable components.

11. Domains, Hosting And Email

Website Ink may assist with domains, hosting, DNS, email setup, SSL certificates, website migration and related technical services.

Unless otherwise agreed in writing, third-party hosting, domain registration, email services, SSL certificates, plugins, licences, software and related services are provided by third-party providers and are subject to their own terms, policies, pricing, uptime, support and limitations.

Website Ink commonly works with third-party hosting providers, including Xneelo, but Website Ink does not own or control the underlying hosting infrastructure unless expressly stated in writing.

Website Ink is not responsible for:

hosting downtime;
server failures;
DNS failures;
email delivery issues;
domain expiry;
hosting suspension;
SSL issues;
blacklisting;
server security incidents;
malware;
unauthorised access;
data loss;
backups failing;
third-party provider failures;
service interruptions caused by hosting providers, domain providers, email providers or client-controlled systems.

Where the client hosts a website with a third-party provider not managed or controlled by Website Ink, the client accepts full responsibility for that hosting environment, including uptime, backups, server security, malware protection, email deliverability, server configuration and technical limitations.

Any troubleshooting, repair, migration, restoration, malware cleanup, hosting support, DNS work, email support or technical assistance is billable unless expressly included in an active paid support agreement.

12. Website Maintenance, Support And Updates

A website development project does not include lifetime support, ongoing maintenance, monitoring, updates, security checks, backups, plugin updates, content updates, troubleshooting or technical support unless specifically included in writing.

After a website is completed, approved, launched or handed over, any further work is billable unless the client has an active maintenance or support agreement with Website Ink.

Billable support may include:

content updates;
page changes;
plugin updates;
troubleshooting;
speed optimisation;
malware cleanup;
security hardening;
backup restoration;
bug fixes;
hosting support;
email support;
form troubleshooting;
layout adjustments;
WordPress updates;
WooCommerce updates;
payment gateway support;
theme or plugin conflicts;
third-party integration issues.

Website Ink is not responsible for issues caused by outdated software, plugins, themes, hosting environments, third-party changes, unauthorised access, client edits, third-party developers, platform updates or lack of maintenance.

13. Security, Hacking, Malware And Data Loss

Website Ink takes reasonable care when building, managing or supporting websites and online systems. However, no website, hosting environment, server, plugin, theme, platform, password, integration, advertising account or online system can be guaranteed to be completely secure.

Website Ink does not guarantee that any website, system, server, platform, advertising account, form, database, email account or online tool will be immune from hacking, malware, unauthorised access, spam, data loss, downtime, cyber attacks, brute-force attacks, plugin vulnerabilities, server issues or third-party security failures.

Website Ink is not liable for hacking, malware, unauthorised access, data loss, downtime, loss of business, loss of enquiries, reputational damage or security incidents unless caused directly by Website Ink’s proven gross negligence or wilful misconduct.

Any work required to investigate, repair, restore, clean, secure, rebuild or recover a website, server, form, email account, plugin, theme, database, advertising account, tracking setup or online system is billable unless the issue was caused directly by Website Ink’s confirmed error during an active paid service period.

14. Digital Marketing Services

Website Ink provides digital marketing services, including but not limited to Google Ads, Meta Ads, Google Shopping Ads, TikTok Ads, LinkedIn Ads, X / Twitter Ads, lead generation campaigns, remarketing, funnel campaigns, social media campaigns, content creation, campaign tracking and campaign management.

Digital marketing services may be provided as:

a once-off campaign setup;
an ongoing monthly retainer;
a campaign management service;
a consulting service;
a content creation service;
a lead generation service;
a combination of services.

Website Ink does not guarantee leads, sales, enquiries, revenue, rankings, reach, engagement, approvals, conversion rates, return on investment, cost per lead, cost per click, impressions, traffic levels or campaign performance.

Campaign results depend on several factors outside Website Ink’s control, including market conditions, competition, budget, platform algorithms, ad approvals, landing pages, pricing, offer quality, brand trust, seasonality, client responsiveness, sales process, tracking limitations and third-party platform behaviour.

15. Advertising Account Ownership And Control

Unless otherwise agreed in writing, Website Ink creates and manages advertising accounts, campaign structures, Ads Managers, Business Managers and related advertising assets under Website Ink’s control.

This applies to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X / Twitter Ads and any other advertising platform used by Website Ink.

Where Website Ink creates the advertising account, Ads Manager, Business Manager, campaign structure or advertising setup, Website Ink retains ownership, control and administrative access to those accounts, structures, campaign builds and advertising systems.

As long as the client pays all required fees, retainers and advertising budgets on time, Website Ink will manage and run the agreed campaigns according to the agreed service scope.

If the client fails to pay, cancels services, breaches these Terms and Conditions, disputes payment, reverses payment, delays payment or fails to provide required budget, Website Ink may pause, restrict, suspend or shut down advertising campaigns without liability.

Website Ink is not required to transfer ownership, access, campaign structures, account history, audiences, pixels, tracking structures, campaign settings, strategy, ad copy, creative testing data or advertising systems unless expressly agreed in writing and paid for separately.

16. Client-Owned Advertising Accounts

Website Ink does not generally work inside client-owned Google Ads accounts, Meta Business Managers, Ads Managers or other advertising accounts unless expressly agreed in writing.

Where Website Ink agrees to work inside a client-owned account, the client remains responsible for:

account ownership;
billing;
access control;
account security;
historical account issues;
policy violations;
prior suspensions;
payment failures;
account restrictions;
platform compliance;
previous campaign setup;
third-party actions;
any other users with access to the account.

Website Ink is not responsible for issues caused by the client’s existing account history, previous agencies, previous campaign setup, billing issues, policy violations, restricted assets, rejected ads, disabled accounts, tracking errors, platform limits or third-party actions.

17. Advertising Budgets And Payment Options

Advertising budgets may be handled in one of two ways, subject to Website Ink’s approval:

17.1 Client Card Connected To Advertising Platform

The client may connect its own credit card, debit card or payment method to the relevant advertising platform.

In this case, Website Ink may manage the campaign budget according to the agreed campaign plan, but the client remains responsible for all platform billing, payment failures, card declines, platform charges, VAT, taxes, exchange rates, refunds, billing disputes and advertising platform payment policies.

If the client’s card fails, expires, is declined, is removed or has insufficient funds, campaigns may stop automatically. Website Ink is not liable for any loss of leads, visibility, data, performance or business caused by payment failure.

17.2 Advertising Budget Paid To Website Ink

Where the client pays advertising budget to Website Ink to manage on the client’s behalf, the full advertising budget and the full retainer or management fee must be paid upfront before any campaign work begins or continues.

No campaign will be launched, continued, monitored, optimised or managed until the required upfront payment has cleared in Website Ink’s account.

There are no payment plans for advertising budgets paid to Website Ink unless expressly agreed in writing by Website Ink.

If the advertising budget runs out, campaigns may stop until further payment has been received and cleared.

Website Ink is not liable for campaign interruptions, loss of leads, loss of visibility, loss of performance, learning phase resets or delays caused by insufficient advertising budget, late payment or payment not clearing in time.

18. Advertising Platform Charges And Third-Party Billing

Advertising budgets are used for media buying through third-party platforms such as Google, Meta, TikTok, LinkedIn, X / Twitter or other platforms.

Website Ink does not control platform billing decisions, auction costs, approval decisions, account restrictions, refund policies, currency charges, VAT handling, exchange rates or billing disputes of third-party advertising platforms.

Advertising platform charges are separate from Website Ink’s management fees, retainer fees, setup fees, content fees, design fees or consulting fees.

Ad spend is not Website Ink’s income unless otherwise stated. Website Ink’s fees are payable separately from advertising budgets.

19. Once-Off Campaign Setup

Where a client requests a once-off campaign setup for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X / Twitter Ads or any other advertising platform, a once-off setup fee will apply.

A once-off campaign setup may include campaign planning, platform setup, campaign structure, ad setup, basic tracking setup or related setup work as agreed in the quote or invoice.

Unless expressly stated in writing, a once-off campaign setup does not include:

ongoing campaign management;
campaign monitoring;
campaign optimisation;
reporting;
monthly meetings;
strategy sessions;
ad refreshes;
budget management;
performance analysis;
conversion rate optimisation;
landing page updates;
creative testing;
audience testing;
keyword expansion;
search term reviews;
negative keyword management;
account troubleshooting after setup;
ongoing platform support.

Once the setup has been completed, any further work is billable.

20. Monthly Retainer Campaigns

Where a client signs up for ongoing digital marketing, social media, Google Ads, Meta Ads, SEO, lead generation, funnel, campaign management or related services, the client enters into a monthly retainer agreement.

Unless otherwise agreed in writing, all monthly retainers have a minimum term of three months.

The minimum three-month term applies to all ongoing campaign management, digital marketing, social media, Google Ads, Meta Ads, SEO, lead generation, funnel management and similar ongoing services.

Where a client is on a monthly retainer, Website Ink may waive once-off setup fees unless otherwise specified in the quote, proposal or invoice.

Retainer fees are payable monthly in advance.

Advertising budgets are payable in advance.

Work for the month will not begin or continue until the monthly retainer and any required advertising budget have been paid.

21. Minimum Three-Month Term

The client agrees that the first three months of any retainer are a minimum commitment period.

If the client cancels, pauses, withdraws, terminates, stops advertising, reduces services or chooses not to continue during the initial three-month term, the client remains liable for the full three-month retainer commitment.

If the client cancels in month one, the client remains liable for months two and three.

If the client cancels in month two, the client remains liable for month three.

If the client stops advertising during the minimum term, the retainer remains payable because Website Ink has allocated time, resources, strategy, account setup, campaign structure and management capacity to the client.

The client may not avoid the three-month commitment by pausing campaigns, withholding advertising budget, refusing access, delaying approvals or deciding not to proceed after work has started.

22. Cancellation After Minimum Term

After the initial three-month minimum term, either party may cancel the monthly retainer by giving one full calendar month’s written notice.

Cancellation notice must be sent in writing by email or another written method accepted by Website Ink.

The one-month notice period is billable in full and payable upfront.

If the client gives cancellation notice during a month, the notice period will apply to the following full calendar month unless Website Ink agrees otherwise in writing.

If the client wants campaigns to continue during the notice month, the full retainer and advertising budget must be paid upfront.

If the client does not want campaigns to run during the notice month, the retainer remains payable because the notice period is a contractual commitment.

Website Ink may, at its discretion, pause campaigns during the notice period if advertising budget is not paid, if the client does not provide required information, or if continuing the campaign is not commercially or technically practical.

23. Late Payment, Grace Period And Suspension

Invoices are payable by the due date stated on the invoice.

Where no due date is stated, payment is due immediately upon receipt.

Website Ink may allow a maximum grace period of 7 calendar days, but is not required to do so.

If payment is not received within the required period, Website Ink may, without liability:

pause work;
suspend services;
pause campaigns;
shut down advertising campaigns;
restrict website access;
suspend website support;
withhold deliverables;
withhold reports;
withhold campaign assets;
withhold launch;
suspend hosting-related services where applicable;
stop all communication relating to active work until payment is received.

If advertising budget runs out or is not paid in advance, ads may stop until payment has been received and cleared.

Website Ink is not liable for loss of leads, enquiries, rankings, traffic, sales, data, campaign momentum, learning phase performance, website visibility, business revenue or other losses caused by non-payment, late payment, insufficient budget or campaign suspension.

24. Interest, Collection Costs And Reconnection Fees

Website Ink may charge interest on overdue amounts to the maximum extent permitted by law.

Website Ink may also recover from the client all reasonable costs related to collecting overdue amounts, including legal fees, debt collection fees, administrative fees, tracing fees and related costs.

If services, campaigns, websites, hosting support, access or systems are suspended due to non-payment, Website Ink may charge a reconnection, reactivation, administration or setup fee before services are resumed.

Resuming services after suspension may take time, and Website Ink is not responsible for delays, lost campaign learning, reduced performance, loss of data, downtime or other consequences caused by suspension.

25. Annual Price Increases

Website Ink may increase service fees, retainers, support fees, management fees, hosting-related fees, maintenance fees, hourly rates and other recurring charges from time to time.

Unless otherwise agreed in writing, Website Ink may apply an annual increase of up to 10% to recurring service fees.

Website Ink may also increase fees by a higher amount where necessary due to increased third-party costs, platform costs, software costs, hosting costs, exchange rate changes, increased workload, expanded scope, inflation, operational costs or changes in service requirements.

Annual increases may apply to both new and existing clients.

Long-standing clients, existing clients and clients on older pricing structures may be moved to current pricing or adjusted pricing with written notice.

Where possible, Website Ink will provide reasonable notice of price changes. Continued use of Website Ink’s services after notice of a price change will be deemed acceptance of the updated pricing.

26. Social Media Content Creation

Website Ink may provide social media content creation services, including artwork, captions, campaign content, promotional content, creative direction, scheduling support and related services.

Unless otherwise agreed in writing, social media content creation does not include:

professional photography;
videography;
influencer management;
community management;
inbox management;
comment moderation;
crisis management;
customer service;
daily posting;
paid advertising;
boosted posts;
reporting;
content outside the agreed monthly quantity;
revisions beyond the agreed scope.

The client is responsible for ensuring that all claims, offers, pricing, product information, industry claims, promotions and statements used in social media content are accurate, lawful and approved.

27. Artwork, Content And Advertising Assets

Final artwork specifically created and supplied to the client becomes the client’s usable artwork once paid for in full, unless otherwise agreed in writing.

However, advertising campaign structures, ad accounts, ad copy variations, targeting structures, audiences, pixels, strategy, campaign data, internal documents, working files, editable design files, templates, systems, frameworks and advertising setups created or controlled by Website Ink remain the property of Website Ink unless expressly transferred in writing.

The ad that runs, the campaign structure, the advertising setup and the strategic system behind the campaign remain Website Ink’s intellectual property where created, managed or controlled by Website Ink.

The client may not copy, duplicate, reverse engineer, transfer, rebuild, reproduce, resell, share or provide Website Ink’s campaign structures, strategies, copy, targeting, systems, methods or internal work to another agency, freelancer, competitor or third party without Website Ink’s written consent.

28. SEO Services And Ranking Disclaimer

Website Ink may provide SEO setup, technical SEO, on-page SEO, content optimisation, local SEO, SEO audits or related services.

Website Ink does not guarantee:

first-page rankings;
specific keyword positions;
search engine indexing;
traffic volumes;
lead volumes;
sales;
ranking timeframes;
Google Business Profile performance;
algorithm outcomes;
backlink performance;
competitor movement.

Search engine results are controlled by third-party search engines and are affected by competition, algorithm changes, website history, content quality, technical factors, domain authority, user behaviour, location, industry, reviews, backlinks and many other factors outside Website Ink’s control.

SEO work is billed for time, expertise, setup, optimisation and implementation, not guaranteed rankings or results.

29. Lead Generation And Funnel Services

Website Ink may create lead generation campaigns, funnels, landing pages, forms, automations, tracking systems and enquiry journeys.

Website Ink does not guarantee that any funnel, advert, form, landing page or campaign will generate a specific number of leads, sales, bookings, calls, WhatsApp messages or enquiries.

Lead generation results depend on the offer, audience, budget, competition, seasonality, platform performance, client response time, sales process, pricing, reputation, landing page performance and other external factors.

The client is responsible for responding to leads promptly, professionally and effectively.

Website Ink is not responsible for lost sales, poor lead handling, delayed responses, missed calls, unanswered WhatsApp messages, incorrect pricing, poor customer service or failure by the client to convert leads into customers.

30. No Guarantee Of Results

Website Ink provides professional services based on experience, strategy, design, development, marketing knowledge and reasonable care.

However, Website Ink does not guarantee any specific business outcome, including but not limited to:

sales;
enquiries;
leads;
bookings;
revenue;
profit;
website traffic;
ad approvals;
campaign performance;
rankings;
engagement;
followers;
conversion rates;
return on investment;
cost per lead;
cost per click;
search visibility;
platform growth;
business growth.

All services are provided on a best-effort professional basis, not on a guaranteed-results basis.

31. Third-Party Platforms, Plugins And Software

Website Ink may use or work with third-party platforms, plugins, software, APIs, themes, payment gateways, advertising platforms, analytics tools, hosting providers, CRM systems and integrations.

Website Ink is not responsible for third-party:

downtime;
bugs;
updates;
pricing changes;
feature removals;
account suspensions;
API changes;
policy changes;
plugin conflicts;
platform errors;
data loss;
security incidents;
payment failures;
rejected ads;
tracking errors;
software limitations;
discontinued products;
support delays.

Any work required because of third-party platform changes, plugin conflicts, software updates, API changes, account issues, hosting issues or integration failures is billable unless expressly included in an active support agreement.

32. Content, Legal Compliance And Industry Claims

The client is responsible for ensuring that all content, claims, adverts, offers, product descriptions, pricing, promotions, guarantees, testimonials, medical claims, financial claims, beauty claims, health claims, automotive claims, legal claims or industry-specific claims are accurate, authorised and lawful.

Website Ink does not provide legal, financial, medical, regulatory, tax or compliance advice.

The client is responsible for obtaining independent professional advice where required.

Website Ink is not liable for any claim, penalty, rejection, complaint, loss or dispute arising from content, claims, offers, products, services or instructions supplied or approved by the client.

33. Client Approvals

Where the client approves artwork, content, adverts, website pages, campaign copy, layouts, forms, strategy, targeting direction, website launch, content publication or any other work, the client accepts responsibility for that approval.

Approval may be given by email, WhatsApp, phone, online form, meeting, payment, written instruction or any other communication method accepted by Website Ink.

Once approved, any further changes may be billable.

Website Ink is not responsible for losses, errors, complaints or claims arising from work approved by the client.

34. Delays Caused By The Client

Website Ink is not responsible for delays caused by the client.

Client delays may include:

late content;
late feedback;
late approvals;
late payment;
incomplete information;
unavailable access details;
delayed meetings;
changes to scope;
delayed decision-making;
third-party delays;
failure to provide assets;
failure to approve work;
failure to provide advertising budget.

If a project is delayed by the client for more than 30 calendar days, Website Ink may pause the project, revise timelines, charge reactivation fees, invoice for work completed, or require updated pricing before continuing.

35. Project Timelines

Any timelines provided by Website Ink are estimates unless expressly confirmed in writing as fixed deadlines.

Timelines may be affected by project complexity, client feedback, content delays, third-party delays, platform issues, payment delays, scope changes, technical issues, workload, public holidays, hosting issues or circumstances outside Website Ink’s control.

Website Ink is not liable for losses or damages caused by delays unless caused directly by Website Ink’s proven gross negligence or wilful misconduct.

36. Suspension Or Termination By Website Ink

Website Ink may suspend or terminate services immediately if:

the client fails to pay on time;
the client breaches these Terms and Conditions;
the client provides unlawful, offensive or misleading content;
the client behaves abusively or unreasonably;
the client makes threats or defamatory statements;
the client refuses to cooperate;
the client causes reputational, legal or operational risk;
the client reverses payment or disputes valid charges;
the client attempts to copy, transfer or misuse Website Ink’s intellectual property;
continuing the relationship is no longer commercially, legally or operationally practical.

Suspension or termination does not remove the client’s obligation to pay amounts already due, amounts committed under a minimum term, cancellation fees, notice-period fees, third-party costs or work already completed.

37. Intellectual Property

Website Ink retains ownership of all intellectual property created, developed, supplied or used by Website Ink until paid for in full.

This includes, but is not limited to:

website layouts;
design concepts;
development work;
campaign structures;
advertising systems;
ad copy;
targeting strategies;
account structures;
landing page strategies;
funnels;
internal documents;
templates;
frameworks;
processes;
methods;
source files;
working files;
editable files;
strategy documents;
project systems;
custom code;
reusable components.

Unless expressly agreed in writing, Website Ink is not required to provide editable files, source files, working files, campaign structures, backend systems, internal notes, strategy documents or raw project files.

Final deliverables specifically agreed and paid for may be supplied to the client in the final format determined by Website Ink.

38. Portfolio And Marketing Use

Unless the client requests otherwise in writing, Website Ink may display completed work, screenshots, project descriptions, client names, logos, artwork, website previews or general project summaries in its portfolio, case studies, website, proposals, social media or marketing material.

Website Ink will not intentionally disclose confidential campaign budgets, sensitive business information or private strategy details without consent.

Website Ink may describe campaign results in general terms, anonymised form or broad performance summaries where appropriate.

39. Confidentiality

Website Ink and the client agree to treat confidential business information with reasonable care.

Confidential information may include business information, project information, login details, campaign information, customer information, pricing, strategy, internal documents or non-public information.

Confidentiality does not apply to information that:

is already public;
becomes public through no fault of Website Ink;
is independently developed;
is required to be disclosed by law;
is necessary to disclose to provide the services;
is shared with contractors, suppliers or platforms needed to deliver the services.

40. Indemnity

The client indemnifies and holds Website Ink harmless against any claims, losses, damages, penalties, complaints, legal costs, expenses or liabilities arising from:

content supplied by the client;
incorrect information supplied by the client;
unlawful claims or advertising statements;
client products or services;
client customer disputes;
privacy or data protection failures caused by the client;
intellectual property infringement caused by client-supplied materials;
failure by the client to comply with laws or regulations;
third-party platform issues;
client-controlled accounts or systems;
unauthorised access caused by the client;
late payment or non-payment;
misuse of Website Ink’s work;
instructions given by the client.

41. Limitation Of Liability

To the maximum extent permitted by law, Website Ink will not be liable for any indirect, incidental, special, punitive, consequential or economic losses, including but not limited to:

loss of profit;
loss of revenue;
loss of sales;
loss of enquiries;
loss of leads;
loss of rankings;
loss of traffic;
loss of data;
loss of goodwill;
reputational damage;
business interruption;
advertising losses;
platform downtime;
website downtime;
loss caused by hacking or malware;
loss caused by third-party platforms;
loss caused by client delay or non-payment;
loss caused by rejected ads or suspended accounts;
loss caused by failed hosting, plugins, software or integrations.

To the maximum extent permitted by law, Website Ink’s total liability for any claim arising from a service, project, campaign or agreement will be limited to the amount paid by the client to Website Ink for the specific service giving rise to the claim during the three months immediately preceding the claim.

Where the claim relates to a once-off project, Website Ink’s total liability will be limited to the amount paid for the specific project phase giving rise to the claim.

Nothing in these Terms and Conditions excludes liability that cannot legally be excluded under applicable law.

42. Force Majeure

Website Ink will not be liable for failure or delay in performing any obligation where the failure or delay is caused by events outside Website Ink’s reasonable control.

Such events may include, but are not limited to:

load shedding;
power failures;
internet outages;
hosting outages;
platform outages;
strikes;
natural disasters;
war;
civil unrest;
government action;
pandemics;
cyber attacks;
third-party service failures;
payment gateway failures;
domain provider failures;
advertising platform outages;
social media platform outages;
software failures;
acts of God.

Website Ink’s obligations will be suspended for the duration of the event.

43. Refund Policy

Unless otherwise stated in writing, payments made to Website Ink are non-refundable once work has started, services have been allocated, project planning has begun, campaign setup has begun, design has started, development has started, content work has started, strategy has been prepared, resources have been allocated, or third-party costs have been incurred.

Refunds will not be given for:

deposits after work has started;
website development work already started;
design work already started;
campaign setup work;
social media content creation;
SEO work;
strategy work;
consulting;
retainer payments;
advertising management fees;
late cancellation;
client delays;
change of mind;
unused services caused by client delay;
third-party costs;
hosting fees;
domain fees;
plugin fees;
software fees;
advertising platform charges;
work paused due to non-payment;
work rejected after approval;
campaigns stopped due to insufficient budget.

Where Website Ink agrees to a refund in exceptional circumstances, the refund amount, timing and conditions will be determined by Website Ink in writing.

44. Chargebacks And Payment Disputes

The client agrees not to initiate chargebacks, payment reversals or payment disputes for valid amounts owed to Website Ink without first giving Website Ink written notice and a reasonable opportunity to resolve the issue.

If the client initiates a chargeback, reversal or payment dispute, Website Ink may immediately suspend all services, campaigns, websites, access and deliverables.

The client remains liable for all valid amounts owed, including bank fees, chargeback fees, legal fees, collection costs and administrative costs.

45. Communication

Website Ink may communicate with the client by email, phone, WhatsApp, online meetings, project tools or other electronic methods.

The client is responsible for monitoring communication channels and responding within reasonable timeframes.

Website Ink is not responsible for delays, missed deadlines, failed launches, campaign interruptions or project issues caused by the client’s failure to respond.

46. Governing Law

These Terms and Conditions are governed by the laws of the Republic of South Africa.

The client agrees that any dispute arising from these Terms and Conditions, Website Ink’s services, invoices, proposals, campaigns, websites or related agreements will be dealt with under South African law.

47. Disputes

If a dispute arises, the client must first notify Website Ink in writing and provide full details of the issue.

Both parties agree to first attempt to resolve the dispute in good faith.

The client may not withhold payment for undisputed services because of a dispute relating to another service, campaign, invoice item or project component.

Website Ink may suspend work or services while a dispute remains unresolved, especially where payment is outstanding.

48. Severability

If any clause of these Terms and Conditions is found to be invalid, unlawful or unenforceable, that clause will be limited or removed to the minimum extent necessary, and the remaining clauses will continue to apply.

49. Changes To These Terms And Conditions

Website Ink may update these Terms and Conditions from time to time.

The latest version will be published on Website Ink’s website.

Continued use of Website Ink’s website or services after the Terms and Conditions have been updated means that the client accepts the updated Terms and Conditions.

For existing clients, updated Terms and Conditions may apply to future work, renewals, invoices, retainers, service periods or continued services after notice has been given.

50. Contact Details

For questions about these Terms and Conditions, please contact:

Website Ink

Email: info@websiteink.co.za

Phone / WhatsApp: +27 82 304 8576

Location: South Africa based. Working with clients locally and internationally.